About BCWI
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Vinifera: A species of grape–Vitis Vinifera–that produces the classic wine grapes that have spread from the vineyards of Europe.*

Brix: A measure of sugar in grapes: one degree Brix equals 10 grams of sugar per litre. Mature grapes are typically 21 to 25 Brix, equating to 11 to 13 percent alchohol after fermentation.*

Terroir: Borrowed from the French, this term encompasses the entire environment–soil, climate, aspect–that makes a vineyard special.*

Tannin: A compound in the skin and seeds of grapes that is essential in providing substance and backbone to red wines.*

Must: Unfermented grape pulp or juice.*

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

  
 
WINE TOURISM – THE FUTURE OF BC'S WINE REGIONS.
 

Research tells us that the potential for wine tourism in British Columbia is vast. The BCWI has taken a leadership role in the development of a new Wine Tourism Strategy.

We began by obtaining and committing funding and forming a partnership with the BC Agri-Tourism Alliance and hiring Strategex, an experienced boutique management-consulting firm that has particular experience in tourism, consumer products and branding.

Strategex’s assignment is to prepare independent recommendations to build BC’s wine tourism, taking into consideration feedback from stakeholders in the industry, best practices in wine tourism worldwide and BC’s overall tourism strategies. Their goal is to generate resources to promote the wine tourism brand and experience in all regions, and to form a partnership with Tourism British Columbia to execute the plan.


 
© 2006 British Columbia Wine Institute.  All rights reserved.