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Must: Unfermented grape pulp or juice.*

Varietal: When the grape variety in the wine is named on the label (Chardonnay, Merlot), the wine is a varietal.*

Growing Regions: There are five main DVAs (Designated Viticultural Areas) in British Columbia — the Okanagan Valley, Vancouver Island, the Gulf Islands, the Fraser Valley and the Similkameen Valley.

Tannin: A compound in the skin and seeds of grapes that is essential in providing substance and backbone to red wines.*

Terroir: Borrowed from the French, this term encompasses the entire environment–soil, climate, aspect–that makes a vineyard special.*

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

 
 
  April 3, 2008

Vincor Canada Acquires Medallion Wine Marketing

Kelowna, British Columbia - CedarCreek Estate Winery announces that Vincor Canada has acquired the business of Medallion Wine Marketing, Inc., CedarCreek's agent for Western Canada. Medallion represents Constellation Brands in Western Canada and this transaction is a strategic move to better serve customers with an expanded portfolio.

Medallion was founded in 1996 by the Fitzpatrick family and has grown to become a premier distributor and marketer of quality wines selling over 600,000 cases per year. Medallion has served its partners, CedarCreek Estate Winery, Quails' Gate Estate Winery and Constellation Brands, extremely well over the past 12 years and this acquisition will improve customer service by increasing sales and marketing resources. CedarCreek looks forward to working with an expanded Vincor Canada sales team that will have a focus on the "Great Estate Wineries of the Okanagan".

CedarCreek Estate Winery, located in the heart of the Okanagan Valley, is owned and operated by the Fitzpatrick Family and is passionately dedicated to growing, producing and selling 100% BC premium wine. Simply stated CedarCreek's winemaking philosophy is "respect the land, honour tradition, pursue perfection".

Contact: Gordon Fitzpatrick at (250) 764-8866 ext. 113.

 
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