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Quality: The VQA designation (Vintners Quality Alliance) requires a professional tasting panel to approve each wine.

VQA: VQA=100% BC - All British Columbia wines bearing the VQA symbol must be made from 100% BC grown grapes. The wines are screened by a professional tasting panel and wines found faulty cannot be sold as VQA wines.

Sales: British Columbia VQA wine sales have doubled in the last six years to more than $182 million annually.

Viticulture: Grapes for Icewine are harvested at -8° Celsius or lower, and often by moonlight.

Acidity: This natural tartness in grapes and other fruits contributes to vibrant flavours.*

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

  
 
FUNDING – THE BCWI'S NEW STRUCTURE.
 

The BCWI’s board of directors has approved a new funding model designed to keep the membership fee for member wineries as low as possible. Combined with revenue from VQA store sales, the model will generate sufficient funds to drive marketing programs and other functions. The BCWI reviewed different sample funding models with auditor Grant Thornton, and carried out extensive consultation with members before selecting the right model to meet the industry’s needs.


 
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