Marketing
Communications
Research and Development
Advocacy
Wine Tourism
Funding
Board and Committee

Acreage: British Columbia currently has an estimated 9,100 acres under vine, up from just 1,000 acres planted in 1989.

Terroir: The sandy soil of the Black Sage Bench near Oliver reaches 300 feet deep in places.

Geography: The southern Okanagan Valley in the area between Oliver and the border is classified as part of the Sonora Desert, which runs south to the Baja Peninsula in Mexico.

Must: Unfermented grape pulp or juice.*

Vinifera: A species of grape–Vitis Vinifera–that produces the classic wine grapes that have spread from the vineyards of Europe.*

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

 
 
FUNDING – THE BCWI'S NEW STRUCTURE.
 

The BCWI’s board of directors has approved a new funding model designed to keep the membership fee for member wineries as low as possible. Combined with revenue from VQA store sales, the model will generate sufficient funds to drive marketing programs and other functions. The BCWI reviewed different sample funding models with auditor Grant Thornton, and carried out extensive consultation with members before selecting the right model to meet the industry’s needs.


 
© 2006 British Columbia Wine Institute.  All rights reserved.