Hybrid: Grape varieties developed, typically by crossing European varieties with native North American varieties. The plant breeder’s objectives include developing varieties that ripen early, resist disease or are winter-hardy.*

VQA: VQA=100% BC - All British Columbia wines bearing the VQA symbol must be made from 100% BC grown grapes. The wines are screened by a professional tasting panel and wines found faulty cannot be sold as VQA wines.

Acreage: British Columbia currently has an estimated 9,100 acres under vine, up from just 1,000 acres planted in 1989.

Terroir: Borrowed from the French, this term encompasses the entire environment–soil, climate, aspect–that makes a vineyard special.*

Geology: Mt. Boucherie (near Kelowna), home to a number of wineries, is an extinct volcano.

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

 
 
  For further information about the British Columbia Wine Institute, its brands and programs, please contact:
  TRACI DEMAN,
Executive Assistant
250-762-9744
For information regarding board and committee meetings, or to update contact information.
  LINDSAY ANDERS,
Communications Manager
250-762-9744
For media queries for information on BCWI, its membership and BC's wine industry. For members to discuss communications, media visits and media requests for interviews.
  JUSTIN SZOTT,
Marketing Manager
604-349-4828
To discuss sponsorship, advertising, marketing, retail and event opportunities within the BC wine industry, or ways your winery can help to promote the Wines of British Columbia brand.
 
  RYAN CARACHELO,
Finance Manager
250-762-9744
Regarding payments to wine stores and wineries, BC VQA products and pricing, and invoicing for membership.
  DONNA FAIGAUX,
BC VQA Wine Store Liaison
250-863-9379
For BC VQA Wine Store Operators to discuss BCWI marketing and retail programs, and for BCWI members to discuss winery promotions within the BC VQA Wine Stores. For information regarding benefits of membership with the BC Wine Institute.
  JEANA HAMILTON,
Retail & Events Consultant
604-250-5794
For BC VQA Wine Store and BCLDB retail merchandising assistance.
BRITISH COLUMBIA WINE INSTITUTE
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tel (250) 762-9744
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info@winebc.com
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