Strategic communications are a necessity for growing market share. Our communications are closely linked to marketing and advocacy objectives and are designed to achieve maximum impact, while positioning the BCWI as the key voice of BC’s wine industry.

Communications include media relations, member communications, issues management, public relations, government relations and education.

Media Relations
Establish close working relationships with key wine, food and travel media. Our proactive media outreach attracts provincial and national wine and travel media to BC’s wine regions; we host selected journalists from BC and across Canada. Stories generated by these visits are key to developing BC’s wine tourism potential.

Strategic Messaging
Align key messages and plan joint strategic communications. We work with communications staff in member wineries and tourism associations to harmonize messages for media visits. We also work with communications staff in government departments to develop information bulletins for members and for media.

Stakeholder Bulletins
Send regular communications bulletins to members and industry stakeholders. We keep members informed on industry changes and trends, government policy changes, sales figures, competitions, conferences, business and education opportunities and networking opportunities.

Information Resource
Respond to media requests for information about the Wines of British Columbia (BC VQA) and BC’s wine industry in general. Our rapid response time to media requests, along with targeted key messages, helps us shape the timing and content of media stories. We are the first source of information and the first point of contact for media looking for information about BC’s wine industry.

Story Development
Research and develop story ideas and key messages. BCWI members, Tourism BC, and local tourism associations use these in their own media relations campaigns to promote BC’s wine industry.