BCWI ReleaseMember Release

Organic: A technique for growing grapes without using chemicals such as pesticides, herbicides or commercial fertilizers.*

Varietal: When the grape variety in the wine is named on the label (Chardonnay, Merlot), the wine is a varietal.*

Botrytis: A fungus that attacks grape skins. In favourable conditions, it dehydrates grapes, allowing the production of intense dessert wines.*

Geography: Lake Okanagan, at 144 kilometres long and 3.5 kilometres average width, is the source of much-needed water for irrigation for vines in the Okanagan Valley.

Vinifera: A species of grape–Vitis Vinifera–that produces the classic wine grapes that have spread from the vineyards of Europe.*

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

 
 
  November 5, 2009

BC Wine Institute Welcomes New Marketing Manager

BC Wine Institute Media Release
November 5, 2009 – FOR IMMEDIATE RELEASE

BC Wine Institute Welcomes New Marketing Manager


Kelowna, BC (November 5, 2009) - The British Columbia Wine Institute (BCWI) is pleased to welcome Justin Szott to their team as Marketing Manager. In this role, Justin will be responsible for branding, positioning and marketing the Wines of BC (BC VQA) brand, executing BCWI events and sponsorships and working on BC VQA Wine Store marketing, among other projects.

Since graduating with a Bachelor of Commerce degree, specializing in Marketing, from the Haskayne School of Business - University of Calgary, Justin has worked in the food and beverage industry for the last six years. Justin began with the Pepsi Bottling Group, then moved to Ernest & Julio Gallo in Calgary and Vancouver as a National account/retail/on-premise representative. Most recently, he was Regional Marketing Manager at Boston Pizza International, helping shape the franchise marketing programs in British Columbia and Alberta.

Samantha Scholefield, Marketing & Events Coordinator, will continue working with the BCWI and over the next several weeks to help bring Justin up to speed until her contract expires December 31, 2009. Justin will be based out of Vancouver and can be reached by telephone at (604) 349-4828, or via email at jszott@winebc.com.

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About the BC Wine Institute (BCWI)
The province’s lead wine industry trade association since 1990, the BCWI has played a pivotal role in taking BC’s wine industry from a vision to an internationally-recognized niche region producing premium wines and providing quality wine tourism experiences.

The BCWI supports and markets the VQA Wines of British Columbia (BC VQA) brand, which gives consumers assurance they are buying 100% BC. The BCWI also markets BC’s wine regions; delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of its members.



Based in Kelowna, the BCWI promotes the Wines of British Columbia (BC VQA) and the Wine Regions of British Columbia brands.


For further information:
Lindsay Anders, Communications Manager
tel (250) 762-9744 ext. 103 toll-free 1-800-661-2294
landers@winebc.com www.winebc.com

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