BCWI ReleaseMember Release

Varietals: 49% of British Columbia’s wines are white. 51% are red. In the last acreage survey conducted, 97.1% of the yield was from vinifera grapes and 2.9% from hybrids.

VQA: VQA=100% BC - All British Columbia wines bearing the VQA symbol must be made from 100% BC grown grapes. The wines are screened by a professional tasting panel and wines found faulty cannot be sold as VQA wines.

Clone: The mutation of a species. Growers select and propagate clones selected for such desirable qualities as early ripening, vivid flavour and deep colour.*

Hybrid: Grape varieties developed, typically by crossing European varieties with native North American varieties. The plant breeder’s objectives include developing varieties that ripen early, resist disease or are winter-hardy.*

Organic: A technique for growing grapes without using chemicals such as pesticides, herbicides or commercial fertilizers.*

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

 
 
  September 28, 2009

BC Wine Institute Welcomes New Communications Manager

BC Wine Institute Media Release

September 28, 2009 – FOR IMMEDIATE RELEASE


BC Wine Institute Welcomes New Communications Manager

Kelowna, BC (September 28, 2009) - The British Columbia Wine Institute (BCWI) is pleased to welcome Lindsay Anders to their team as Communications Manager. In this role, Lindsay will be responsible for media and public relations, as well as BCWI member and stakeholder communications amongst other areas of responsibility.

Lindsay has been in the BC wine industry for five years, most recently as Marketing Coordinator for Quails’ Gate Estate Winery.She graduated on the Dean’s List from Thompson Rivers University and completed her WSET Advanced Certificate and brings a great passion for the industry.She is excited to bring her experience and insight to the BCWI and the membership. You can reach Lindsay by telephone at (250) 762-9744 ext. 103, or toll free at 1-800-661-2294, or via email at landers@winebc.com.

Lindsay takes over the role of Communications Manager from Lisa Cameron, who was appointed General Manager of the BC Wine Institute by the Board of Directors in early June 2009.

Based in Kelowna, the BCWI promotes the Wines of British Columbia (BC VQA) and the Wine Regions of British Columbia brands.


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About the BC Wine Institute (BCWI)
The province’s lead wine industry trade association since 1990, the BCWI has played a pivotal role in taking BC’s wine industry from a vision to an internationally recognized niche region producing premium wines and providing quality wine tourism experiences.

The BCWI markets the Wines of British Columbia (BC VQA) brand and BC’s wine regions, delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of its members.

Please visit www.winebc.com for more information.

Based in Kelowna, the BCWI promotes the Wines of British Columbia (BC VQA) and the Wine Regions of British Columbia brands.


For further information:
Lindsay Anders, Communications Manager
tel (250) 762-9744 ext. 103 toll-free 1-800-661-2294
landers@winebc.com www.winebc.com

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