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Quality: The VQA designation (Vintners Quality Alliance) requires a professional tasting panel to approve each wine.

Labrusca: A family of grapes – Vitis Labrusca – native to North America.*

Brix: A measure of sugar in grapes: one degree Brix equals 10 grams of sugar per litre. Mature grapes are typically 21 to 25 Brix, equating to 11 to 13 percent alchohol after fermentation.*

Terroir: The Okanagan Valley has five officially recognized sub-regions — Kelowna, Naramata, Okanagan Falls, Golden Mile, and Black Sage/Osoyoos.

Geography: Lake Okanagan, at 144 kilometres long and 3.5 kilometres average width, is the source of much-needed water for irrigation for vines in the Okanagan Valley.

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

 
 
ADVOCACY – WORKING WITH GOVERNMENT.
 

Through collaborative advocacy, the BCWI represents our members’ interests to government. We work with other industry stakeholders to establish direction on regulatory policy and other issues. We give government and specific ministries the information they need to formulate regulatory policies that create a healthy business climate for our members.

Recently, we helped lead the creation of the British Columbia Wine Authority, a new provincial body that will oversee enforcement of the Vintners Quality Alliance standard in BC.

INITIATIVES.
 

Determine advocacy direction and initiatives via our member-driven Government Relations Committee.

Meet regularly with key government ministries to establish direct lines of communication. Take regular meetings with ministers, officials, BCLDB and the Wine Policy Working Group.

Provide background information to government officials, helping them stay informed on specific and emerging industry issues.

Assist government with industry consultation on regulatory policy.

Lobby the federal government for regulatory and taxation policy changes at the national level through our membership in the Canadian Vintners Association.

Maintain strong relationships with the Office of the Solicitor General and Public Safety to make selling wine more profitable in BC.

Lead BC’s participation in the development of national wine standards.
 
Sustain working relationships with industry stakeholders.

Arrange and facilitate industry-wide meetings and coordinate mailouts to industry.

 
© 2006 British Columbia Wine Institute.  All rights reserved.