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Meritage: Rhymes with heritage. A term created in California to identify blends made with Bordeaux grape varieties.*

VQA: VQA=100% BC - All British Columbia wines bearing the VQA symbol must be made from 100% BC grown grapes. The wines are screened by a professional tasting panel and wines found faulty cannot be sold as VQA wines.

History: In 1931, Calona Vineyards opened as the first commercial winery in the Okanagan.

Brix: A measure of sugar in grapes: one degree Brix equals 10 grams of sugar per litre. Mature grapes are typically 21 to 25 Brix, equating to 11 to 13 percent alchohol after fermentation.*

Acidity: This natural tartness in grapes and other fruits contributes to vibrant flavours.*

*Schreiner, John - British Columbia Wine Country, Whitecap Books Ltd., 2003

 
 
ADVOCACY – WORKING WITH GOVERNMENT.
 

Through collaborative advocacy, the BCWI represents our members’ interests to government. We work with other industry stakeholders to establish direction on regulatory policy and other issues. We give government and specific ministries the information they need to formulate regulatory policies that create a healthy business climate for our members.

Recently, we helped lead the creation of the British Columbia Wine Authority, a new provincial body that will oversee enforcement of the Vintners Quality Alliance standard in BC.

INITIATIVES.
 

Determine advocacy direction and initiatives via our member-driven Government Relations Committee.

Meet regularly with key government ministries to establish direct lines of communication. Take regular meetings with ministers, officials, BCLDB and the Wine Policy Working Group.

Provide background information to government officials, helping them stay informed on specific and emerging industry issues.

Assist government with industry consultation on regulatory policy.

Lobby the federal government for regulatory and taxation policy changes at the national level through our membership in the Canadian Vintners Association.

Maintain strong relationships with the Office of the Solicitor General and Public Safety to make selling wine more profitable in BC.

Lead BC’s participation in the development of national wine standards.
 
Sustain working relationships with industry stakeholders.

Arrange and facilitate industry-wide meetings and coordinate mailouts to industry.

 
© 2006 British Columbia Wine Institute.  All rights reserved.